Corporate Event Marketers Association
Summit 2023
CREATIVE DIRECTION | IDENTITY DESIGN | CONTENT STRATEGY
In a landscape of constant industry change, the Corporate Event Marketers Association sought a transformative experience for their yearly summit. We crafted an experiential narrative to realign perspectives, refuel ambitions, and "Elevate Visions" in the face of rapid evolution.
Photo by Jay Dash
Drawing inspiration from the serene yet powerful presence of the Wasatch Mountains, we translated the region's vibrant hues into a layered, atmospheric backdrop for the Summit experience.
A user-friendly registration website, a dynamic mobile app, and engaging social media content were meticulously designed to set expectations and foster a sense of community.
We leveraged the Experience Profiles as a tool to guide attendees through their personalized Summit journey, aligning with their unique event preferences and needs.
From the moment attendees stepped into the venue, they were immersed in the Summit's narrative. Environmental design elements seamlessly integrated the branding, reinforcing the event's theme and facilitating navigation.
Witnessing this project come to life, from the digital interfaces to the physical environment, was a deeply fulfilling experience.
The overwhelmingly positive feedback from both the client and attendees underscored the success of the visual system.